This is spot on about how the buyer journey is chaning. I've been noticing more clients come to me already armed with Zillow data and estmated payments, sometimes before they even get preapproved. The ChatGPT integration is just acellerating that trend. What really got me thinking was your point about AI being an answer engine rather than a traffic engine. That's a huge mindset shift for anyone who's been relying on old school SEO tactics. Thanks for the wake up call.
This is spot on about how the buyer journey is chaning. I've been noticing more clients come to me already armed with Zillow data and estmated payments, sometimes before they even get preapproved. The ChatGPT integration is just acellerating that trend. What really got me thinking was your point about AI being an answer engine rather than a traffic engine. That's a huge mindset shift for anyone who's been relying on old school SEO tactics. Thanks for the wake up call.
Thanks for the comment! AI is a different world, so we can't look at it through an old-world lens.